Built for Experts by Experts

Help clients whenever and wherever you want. No sign-up or monthly fees.

Currently available for Lactation Consultants, Doulas, and Sleep Consultants

Sign-up on iOS or Android

Become An Expert Image containing 2 iPhones with a sample appointment card on one screen and a video telehealth call on the other screen

Available for FREE on IOS and Android

Built for Experts by Experts

Help clients whenever and wherever you want. No sign-up or monthly fees.

Become An Expert Image containing 2 iPhones with a sample appointment card on one screen and a video telehealth call on the other screen

Currently available for Lactation Consultants, Doulas, and Sleep Consultants

Andrea jumped to join Joey!

Her private practice now runs on auto-pilot

Andrea sitting on the concrete ground while watching over a baby boy sitting next to her
  • For the past 11 years, Andrea has been a lactation consultant, postpartum doula (newborn care), and sleep consultant for 6,000+ families in Queens, New York.

  • By using Joey, she’s finding new clients and also gaining back hours per day of productivity that she had previously lost when dealing with administrative tasks

The NUMEROUS BENEFITS of Becoming an Expert

We’ve built simple, yet all-encompassing software to help you easily manage all aspects of your Maternal & Child Health business, including all of the following:

Let clients find you via inbound sales leads

*Parents can message you to overcome any last-minute, booking obstacles

Fill up your calendar with ease; just add your availability and show up

*Clients book consultations without upfront involvement from you

Build your personal brand and online presence

*No website or even business yet? You don’t need one
*An Expert Profile can serve as your online presence for potential clients to find you

Stay in control of your business and clients

*Set your own prices, location, brand, marketing, client communications style, service offering, etc.

Work whenever & wherever you want

*Choose your own working hours and conduct telehealth calls from anywhere
*In-person capabilities coming soon (home visits and in-office appointments)

Available NOW? Accept on-demand consultations, day or night

*No joke; a TRUE on-demand platform that lets parents go from “search to speak” in less than 10 minutes
*Miraculously found some free time? Change your status to “available” and squeeze in some extra consultations

Become an "owner" of Joey! We've set aside 10% of our company's founding common stock to reward experts that transact on the platform

*It's simple. The more sales volume you complete on Joey, the larger percentage of the ownership fund belongs to you
*For more details about the "Ownership Fund," review our FAQ below

Worried about managing your already busy work schedule? Don’t be.

*Link your existing calendar to automatically block off your current (& future) commitments, thus ensuring you never have any scheduling conflicts
*Works with calendars from Google (Gmail) and Microsoft (Outlook, Exchange, or Office 365)

Easy-to-use, integrated telehealth video platform with HIPAA-compliance

*Joey handles all the boring, technical stuff like security, data privacy, and staying on-top of healthcare IT regulations

Accept all major credit and debit cards, including HSA/FSA payments

*Including Visa, MasterCard, American Express, Discover, Diner’s Club, and HSA/FSA cards
*Gift cards are coming soon for all those baby shower, gender reveal, and birthday party presents

Sales are direct deposited into your bank account automatically

No need to manage client records or create various legal or client intake forms

*All data is securely stored & accessible at any time on the Joey platform

We’ll process health insurance claims for you. Focus on your clients; not business operations

*Lactation Consultants (IBCLCs) have reported a +300% jump in sales after accepting health insurance
*Don’t spend money hiring medical coders and billers. Fully-integrated claims processing is coming soon
*All insurance claims will be transparent & trackable. If any claims are rejected, we’ll step-in to resolve the issues

Free tools are included to help track and better understand your business

*View past transactions and all client communications, have access to past & upcoming appointments, get pre-populated 1099 tax forms, etc.

Interested in starting your own practice, but not sure how to?

Book Cover for Free "Guide to Starting Your Own Practice"
*Just by signing up, you will receive this free resource: “Guide to Starting Your Own Practice

*This practical guide (located in the “Resources” section of the App) will walk you through all the steps in starting a business, such as:
– Which business structures to consider for the best legal protection,
– How to cheaply incorporate your business without the need of a lawyer,
– How to minimize your tax structure,
– How to apply for an EIN and NPI number,
– Where to find liability insurance for protection, among other topics.

*This free guide alone is worth signing up for. It was written by one of our co-founders who has been LITERALLY writing the preeminent book on US-based entrepreneurship.

How You Can Make Money On The Platform

Telehealth Consultations: 15-, 30-, or 60-minute appointments

*In-Person Capabilities coming soon (i.e. Home Visits and/or In-Office Appointments)

Bundled Packages (e.g. consultations + messages + tools, etc.) are coming soon

In-App Messaging Subscription Plans are coming soon

Profit off of the growth of Joey as an owner!

*We've created an "Ownership Fund" so experts are financially rewarded for their loyalty and continuing business

A “secret” revenue stream to be announced soon that allows you to make extra money off activities you are likely already doing, but not currently being paid for

Ability to create multiple profiles for different certifications and ”cross-sell” those different services to clients (e.g. Doula AND Lactation Consultant services)

We have other revenue streams in-mind to help grow your business, but we can’t announce them just yet. So, sign-up and stay tuned!

Young woman healthcare worker wearing purple scrubs and a stethoscope around her neck making a "pay me money" gesture with her right hand while her left hand is on her waist.

Marketplace and Telehealth Platform for Maternal & Child Health Support

Collaborative Care Circle Image showing Seven Different Expert Types in a Circle surrounding a family consisting of a mother, father, and child. The Seven Expert Types are Childbirth Educator, Doula, Lactation Consultant, Sleep Consultant, Registered Dietitian, Pelvic Floor Therapist, and Postpartum Mental Health Counselor

While Joey started as an on-demand platform for lactation support, we’ve been growing too. After much parent feedback, we’ve come up with a new vision: to become THE place for parents to find & receive support for all of their pregnancy and postpartum needs.

This means that we need to build a software platform that works for all Experts from Lactation Consultants to Doulas to Sleep Consultants to Dietitians / Nutritionists to Childbirth Educators to Pelvic Floor Therapists, and so many more “Expert Types” soon.

We also want to provide the tools to make it easier to provide “collaborative care” across different maternal & child health areas. Women too often fall through the cracks between prenatal and postnatal care. We plan to help bridge that gap by encouraging practitioners to build their own “collaborative care teams” to provide comprehensive care for their clients alongside colleagues that they trust & enjoy working closely with. We hope you join us and help spread the word to others. Together, we’ll go farther.

Who Can Use The Platform?

Joey was designed specifically for independent practitioners (& small businesses) to run their own Maternal & Child Health practice. We currently support the following types of Experts

Lactation Consultant Icon


Sleep Consultants Icon


Childbirth Doulas Icon


Postpartum Doula Icon


Lactation Consultant Icon

Lactation Consultants

Sleep Consultants Icon

Sleep Consultants

Childbirth Doulas Icon

Childbirth Doulas

Postpartum Doula Icon

Postpartum Doulas

Certification Required:

In order to maintain high quality standards, we only allow certified (or licensed) practitioners, in the health & wellness space, to be able to use the platform.

If you wish to offer your services on the platform, you must show proof of a certification (or license) in that particular field.

For example, if you wish to offer Doula services, you must upload an up-to-date certificate from your Doula training. If you wish to offer Sleep Consulting services too, you must also upload your Sleep Consultant Certificate as well, etc.

Why are we giving away this software for free?

We plan to introduce some amazing new products & services soon (e.g. insurance claims processing and extra revenue streams) that we believe you would be more than content to pay for. But, if you don’t want what we are offering, then no need to pay for it. Keep using our software, free-of-charge.

If you decide to only take advantage of our free benefits, all that we ask is a small favor: Can you tell your colleagues about us? Spread the love and let others also reap the benefits from our free services.

Disclaimer: We do charge a 10% service fee for completing telehealth video calls. We also pass along a 3% payment processing fee charged to us by our vendor. This 10% fee helps offset the cost of:
– Our vendor data charges for HIPAA-complaint video calls,
– Direct deposit payout fees,
– Preparation fees for 1099 tax forms, and
– Free usage of our HIPAA-compliant, in-app messaging platform

Frequently Asked Questions

You can sign-up after downloading the Joey app from the Apple App Store (iOS) and Google Play (Android) under the name “Joey Care”. After you have downloaded the app, you can create an “Expert” account. You won’t be able to sign-up on our website; please use these links to download the app:

App Store (iOS) download

Google Play (Android) download

Yes! There are no listing / sign-up fees or monthly subscription fees or messaging fees. Come join the Joey platform, build up your brand, add your schedule / availability, start chatting with potential clients, and grow your business. We don’t think it’s fair when companies force us to pay for a product or service without even knowing if we will get any value from it. So, we decided not to force the same thing onto others. We believe fees should be tied to getting value / results.

The only fee you will pay is 10% of the telehealth consultation price plus a 3% payment processing that our payments vendor charges.

At the moment, the following “Expert Types” can offer their services on the platform:

  • Lactation Consultants,
  • Doulas (Childbirth Doulas and Postpartum Doulas), and
  • Sleep Consultants.

We plan to open the platform up to many more “Expert Types” in the future within the Maternal & Child Health industry. If there is a certain Expert Type that you want us to prioritize, please let us know at hello@joinjoey.com

Yes, you must have either a certification or license in your expertise area to be able to engage with potential clients.

For example, if you want to offer Doula services, you must provide proof by uploading a copy of your Doula certification / training. If you want to provide Lactation services, you must upload proof of a lactation certificate or license. We only allow health professionals to become Experts on the Joey platform to maintain high quality standards for clients. Until you upload a copy of your certification / license in an expertise area, your profile will remain “private” for that particular expertise area and won’t be shown to the public.

Your business should be and IS your business. Our aim is to have the smallest, minimum influence on the way you run your business. You have full control over your branding, working style, communications, scheduling / availability, work setting, time spent on the platform, which services you offer, and client relationships, etc. We will NEVER get involved in client advice, recommendations, and dispensing of general care. Most of our product / service offerings are optional and you can choose to use them (or not), on your own accord.

We are here to help take the “business operations” off your plate, outside of your core business activities. We help you:

  • Build a technology platform and implement data privacy/security,
  • Handle communication methods, e.g. in-app chats, video calls, etc.
  • Process payments / handle billing
  • Expand sales & marketing outreach via our marketplace
  • Prepare forms & legal templates, and
  • Create new, optional product/service offerings to sell to clients
  • Organize documentation

The only area where we require cooperation is by abiding by our Terms of Service, Privacy Policy, and Independent Contractor Agreement (which includes Code of Conduct standards), conducting yourself in a professional manner, and always doing what is in the best interests of your clients.

We are super excited to share more details about this! We don’t think it’s fair that a lot of “gig worker” technology platforms profit off of the hard work of independent contractors and yet those contractors don’t get to participate in the fruits of their labor. If the technology platforms grow in value, shouldn’t the workers get a piece of that pie too?! We strongly believe they should. That is why we are creating the “Ownership Fund” so that independent contractors that continue to transact on our platform are properly rewarded for their work and reap more financial rewards.

The premise is fairly simple. From Day 1, we have earmarked 10% of our founding common stock for the “Ownership Fund.” This fund is ONLY for experts that transact on the platform. The more you transact on the platform, the larger percentage share of the financial rewards from the “Ownership Fund” will be distributed to you in the event that Joey is ever sold or goes public on a stock exchange. This program is being structured to somewhat mimic an Employee Stock Ownership Plan (ESOP) that you might find at a Silicon Valley technology startup. For more complete details about the “Ownership Fund’s” policies & eligibility, please refer to the “Independent Contractor Agreement” inside of the application.

Disclaimer: This type of “ownership” program has never been done before and might not be considered eligible or legal under US securities laws. We intend to structure this “Ownership Fund” in the way that we have described above (or as close to it as possible), but we can not guarantee, at this time, that this program will ever actually come to fruition if ever challenged within the US court system.

Yes, we can! First, just know that you don’t need to create a legal entity in advance of offering your services on the Joey platform. To start working with clients, all you need is a health certificate or license in the expertise area that you are going to offer your services in. That’s it.

To help you get started in setting up your own private practice, we created a “Guide to Starting Your Own Practice” to walk you through all of the steps you are likely to encounter along the way. This guide was written by one of our co-founders who has been literally writing the preeminent book on how to build a business in the United States.

You can find a copy of this guide within the “Resources” section of your Expert account to help you get up and running faster.

We know you didn’t get into healthcare to contemplate what business entity type is best to create, or to draft legal agreements, or figure out what an EIN number is or where to get your NPI number or liability insurance coverage, and other components of running a business. You want to spend all of your time working with clients. Hopefully this “Guide to Starting Your Own Practice” helps you get there quickly.

Maybe. The money that Experts have earned is being sent to them via ACH transfers, commonly known as “Direct Deposit.” ACH transfers only work domestically within the United States. Therefore, in order to accept ACH transfers, you will need to have a bank account in the United States. As long as you have a US bank account, you should be able to work from other countries. If you don’t have a US bank account, then we do not currently have a way to send you the money that you have earned on the platform. We do not do international wire transfers at this time.

However, we created an informational packet called “Guide to Starting Your Own Practice” which would likely be useful for you. Within this Guide, we have a section about banking / payments (Section 4) that tells you how to create a US legal entity and then with that US legal entity, you could also get access to a US bank account. If you follow the steps in this Guide, you could set-up your bank account and receive payouts on the Joey platform. The free Guide is available in the “Resources” section of the app, after you sign-up for your own Expert account. Search for the words “Non-US Resident” to more quickly find the relevant information.

It is not mandatory to link an external calendar to your Joey account. The reason we offer the option to link an external calendar is so that Joey automatically blocks off your availability if you already have existing appointments in another scheduling system. This prevents you from accidently double-booking yourself.

We assume that you are already using a personal or work calendar to manage your schedule. A linked calendar ensures you never have any unfortunate, scheduling conflicts.
You can link your Joey account to any of the following five calendar programs:

  • Apple / iOS / iCloud
  • Google / Gmail / Android
  • Microsoft Outlook
  • Microsoft Exchange
  • Microsoft Office 365


If you do not manage your schedule / availability with an external calendar, you can just use/select Joey’s internal calendar instead.

Yes! We’ve built Joey with the understanding that most people are working other jobs or have variable schedules that change often. You can change your availability whenever you want and however often you want. You can even add multiple availability timeframes per day for completing appointments, e.g. 8AM-11AM, 1:30-5:30PM, and 10PM-2AM.

We give you a 1-week calendar (Monday-Sunday) and you can update your availability as you have more clarity surrounding your schedule. Or you can enter a set working schedule and keep it that way, forever.

With roughly 6,500 languages spoken in the world today, we didn’t feel like we could realistically list them all. We recommend you tell users, within the “About Me” section of your profile, that you speak that language too. We will be adding a “keyword search” tool very soon. Users will be able to search for “Serbian” for example and find Experts that wrote in their profile that they speak Serbian too.

Absolutely! After clicking on “Account” in the blue navigation panel at the bottom of your screen, you will see a pink link that says, “Switch to Client Account.” After clicking that link, you will be redirected to the “client-side” of the app and you can conduct searches for different types of Experts and purchase services like any client can.

HIPAA stands for the Health Insurance Portability and Accountability Act of 1996 (HIPAA). This law required the US Department of Health and Human Services (HHS) to adopt national standards for electronic health care transactions which includes rules surrounding data privacy and security. The law was intended to protect the Private Health Information (PHI) of patients who use the US healthcare system. This government website helps you better understand your rights under HIPAA. While not all services offered through Joey are considered healthcare transactions under the laws of HIPAA, we are still implementing HIPAA throughout our platform, in all areas, to ensure high standards of encryption, data privacy, and security. By operating in a HIPAA-compliant way, you can be sure that your data is private and secure.

First of all, Joey is HIPAA-compliant. We take everyone’s privacy and data security very seriously! Every message and consultation is fully-encrypted, private, and secure. We do not share any private health information (PHI) with anyone without the client’s permission. The only people that can view a client’s health information is an Expert that they are engaging with. Not even Joey staff who maintain this technology platform will be able to view private health information (PHI).

HIPAA regulations only protect the client’s private health information (PHI); not the Expert’s information. But with that being said, we keep everyone’s information private and secure. We are firm believers in “treat others the way you would want to be treated.” Since we wouldn’t want others getting ahold of our private information, we do all that we can to protect everyone’s data.

All Experts have the ability to create a profile and tailor it for multiple expertise areas (if they possess multiple certificates / licenses). This easy-to-build profile helps to build your personal brand and encourage potential clients to engage with you. Via Joey’s messaging platform, users can chat with you to get to know you better, free of charge. They can also view your current availability and book an appointment without you needing to get involved, upfront.

To protect users from unsolicited sales pitches, Experts can only engage with users AFTER a user has reached out to that Expert first.

At the moment, only Telehealth calls are possible. We plan to facilitate “Home Visits and “In-Office Appointments” soon, if an Expert desires to offer them. Telehealth calls can be for 15 minute-, 30 minute-, or 60 minute- increments.

You will be able to do so soon. We’ve been listening to your feedback and will be rolling out many new product and service options shortly, such as:

  • In-app messaging subscription plans,
  • Bundled packages,
  • “Home visits” and/or “In-Office” appointments,
  • And others that we can’t announce just yet…stay tuned!

Right now, we only display the next 7 days (which includes today) of your availability to potential clients. For example: If today is Tuesday, November 9, 2021, a potential client can see your availability up until Monday, November 15, 2021 (for the next 7 days).

We don’t want to allow potential clients to book an appointment for months in advance because we believe Joey is a supplemental platform for most people and we don’t want to force them to commit to appointments far into the future. Plus, most maternal & child health appointments are of a more “urgent” manner and we think 1 week of availability is sufficient about 80% of the time.

We’ll start by saying that entering any of that information is completely optional and if you feel uncomfortable disclosing any of it, then please don’t. The reason we are asking for this information is for 2 reasons:

  • To build a more personalized approach to healthcare. We use these answers to provide “Inclusivity Filters” so that clients can more easily find and connect with practitioners that have a similar background or shared world views.
    Note: We don’t openly “list” this sensitive information in your profile (e.g. we don’t say, “Ethnicity: Black” on your profile). Rather, we just filter out / narrow down the search results that don’t align with the search fields that the user considers important within the “Inclusivity Filters”
  • To improve health outcomes. Clients that better relate to their providers tend to trust them more and are more likely to open up about the difficulties they might be experiencing. More transparency will hopefully lead to better maternal & child health outcomes.

Unfortunately, the maternal mortality rate for people identifying as BIPOC (Black, Indigenous, People of Color) is 3-4X worse than Caucasian people. One of the contributing factors to this alarming statistic is that many BIPOC either do not have access to proper care or do not feel comfortable discussing their health information with others in an American healthcare system traditionally dominated by Caucasian people. These “Inclusivity Filters” are our small way of trying to help correct these issues.

We take care of all of the paperwork for you. We have created extensive “Health Questionnaire Forms” to capture all of the relevant info, for each expertise area, that you might need to know before a consult starts. Once a client uploads the completed “Health Questionnaire Form,” you will be notified and be able to view it.

Yes, it really is “on-demand.” If you have ever used a ride-sharing app before like Uber or Lyft, you will see that our “on-demand” consultations operate in a similar way.

Since this is a new concept in the healthcare world, we’ll explain how it works in further detail below:

If you have some free-time (perhaps you just finished a shift at the hospital), you can change your status to “available” and add your hours of availability (e.g. available for the next 3 hours). We only allow Experts to be listed as “Available” for immediate consultations if they have open availability for AT LEAST the next 75 minutes. The reason is that it might take the client up to 15 minutes to finish their paperwork / prep. Plus, they might need a 60-minute consultation, especially since most “Immediate” consultations are for urgent issues that might require a lot of troubleshooting (so, 75 minutes total).

Once the client authorizes payment for an “Immediate” appointment with you, we will send you a push notification (and email) to alert you that a telehealth call is going to start within the next 5-10 minutes, so you can properly prepare. The client will fill out 2 legal forms and the “Health Questionnaire Form.” Once the “Health Questionnaire Form” has been submitted, you will receive another push notification (and email) that the form is ready to be viewed. At that point, we put the client into the “Waiting Room” and let them know that you are reviewing the form and will join the call shortly. After you finish reviewing the Health Questionnaire, join the call, and initiate the consult.

It’s that easy! You’ll be thinking, “Why hasn’t anyone built this before?!” We wonder the same thing…

All Experts should be developing a “Care Plan” within their expertise area in collaboration with their clients. That Care Plan should be uploaded post-consultation so that the client can have a copy.

If your expertise area accepts health insurance (e.g. lactation consultations), you should be preparing two more documents (potentially) for your client, post-consultation, and uploading them to the “Past Appointment” Card, for the client’s records:

  • Chart Notes documenting the consult so that the documentation can be passed along to the client’s primary care physician (PCP) and be added to their electronic health record (EHR).
  • A Superbill, at the client’s request, so the client can seek out reimbursement from their health insurer. There is a Superbill template within the “Resources” section of the app that is at your disposal, if you wish to use it.

We currently accept all major credit and debit cards, including Visa, MasterCard, American Express, Discover, and Diner’s Club. We also work with HSA/FSA payment cards too for even further savings.

Soon, we will accept Apple Pay and Google Pay.

At this time, we only allow refunds in rare circumstances. If an Expert has acted in a fraudulent manner or breaks our Code of Conduct, the client may request a refund. If our technology platform was experiencing technical difficulties and the client was not able to complete a telehealth consultation in an adequate manner, we will also issue a refund. In almost all other circumstances, we are not processing refunds.

After you sign-up and create an “Expert” account, you will find an in-depth, Onboarding Guide within the “Resources” section of the app. This Onboarding Guide likely contains the answers to your remaining questions. Please refer to it when creating your profile. If your answers aren’t there, then feel free to email us at hello@joinjoey.com.

Available for FREE on IOS and Android